Every new client goes through the ACESO method before a single campaign goes live. We don't start spending budget without understanding the business first. That's the difference: our specialists know business, and they will learn your market properly.
A full diagnosis of the account, the sales funnel and the competitive landscape. Before proposing anything, we map where money comes in, where it leaks and who you're competing with for attention.
Aligning expectations, targets and contact cadence. We define what success is, on what timeline and how often we talk — so nobody discovers a misalignment three months in.
A media and channel plan — Google, Meta, TikTok, Pinterest — set from your margin and business objective, not from traffic volume. A channel that doesn't serve the objective stays out, however fashionable it is.
Implementation: campaign structure, creative production and testing, tracking configured. This is where the plan becomes a running account — with measurement standing before the first real is spent.
Continuous testing of creative, audience and offer, with constant performance tuning. The account doesn't sit still waiting for month-end: what wins gets budget, what loses gets cut.
We work with businesses of very different sizes — from seven-figure e-commerce operations to regional businesses scaling up. What we require is the same for all of them: a validated business model, a revenue floor and a real appetite to grow.
It doesn't feel like an agency running our media — it feels like people who understand our business almost as well as we do. Eleven years of partnership had ups and downs, including a period when we left. We came back because nowhere else did we find this level of attention and understanding of our market. Today we have 11 stores; we started at R$ 10k a month in the online store — and I know a big part of that is because someone was always looking at our numbers as if they were their own.
What stands out about Dach isn't only the result, it's how they look at our business. It's not data for data's sake — it's understanding what that number means for us, for our customer, for where we are. In 8 years I've watched our average order value nearly triple, but what keeps me calm is knowing that if the market shifts, they'll notice before I have to say anything.
Dach became a genuinely strategic partner for Stroke — with this much time working together, they understand not just the media but every nuance of our business and our customer, even getting ahead of the retail calendar.
We came to Dach still testing what worked for jewellery online, in an unfavourable scenario, not even selling enough to break even. At first we didn't understand the quiet period, but once they got into the business you could feel they'd understood our audience better than we had. In 5 months we doubled sales — but what gave me the confidence to keep going wasn't only that number, it was how much they cared about really understanding our business.
Some agencies send reports. Dach understands fashion, understands our customer, understands our moment — and that changes everything. Three years in, what I value most is the attention: someone is always available, always already thinking about the next step before I ask.
As a doctor, I had neither the time nor the desire to understand marketing — I just wanted it to work. Dach got that and handled everything with real respect for my time and for the seriousness of my field. The 50% increase in patients came, but what reassures me most is knowing someone is genuinely paying attention to me and to my practice, not just running ads.