increase in average order value across 8 years — with the operation growing 400% in the period.
A premium home-textiles store competing in a market where price is the first thing shoppers compare. Growing on volume would drag the operation into a discount war — the path was to raise the ticket, not cut the margin.
Targeting and messaging aimed at the customer who buys the collection, not the discounted single item.
Media and CRM working together on the product mix shown at each journey stage, pulling the basket up.
Eight years of continuous tuning grew the operation by 400% in the period, with average order value nearly tripling.
“What stands out about Dach isn't only the result, it's how they look at our business. It's not data for data's sake — it's understanding what that number means for us, for our customer, for where we are.”