from R$ 10k a month in the online store to multiple seven figures — across 11 years of partnership.
When the partnership started, Artelassê was making R$ 10k a month in the online store. The challenge was never just traffic: it was building an operation that could grow year after year without losing margin, in a category where repeat purchase is naturally hard.
Campaigns structured by category profitability, with budget concentrated where margin could take the scale.
A relationship flow covering pre-sale, sale and post-sale. Even in a hard repeat-purchase category, the base grew to 30% of the operation.
Fast budget and offer reallocation when demand moved online: sales grew over 400% in the period.
After 10 months away, Artelassê came back. In 10 months of work the account doubled its ROAS — without sacrificing volume.
“It doesn't feel like an agency running our media — it feels like people who understand our business almost as well as we do. Eleven years had ups and downs, including a period when we left. We came back because nowhere else did we find this level of attention and understanding of our market.”