the sales in 5 months while holding the same ROAS — growth without burning efficiency.
A jewellery brand arriving online in an unfavourable scenario, not even hitting the sales floor needed to break even. Still testing what worked for the category — where every badly calibrated test is expensive at a high ticket.
The Analysis step of the ACESO method applied to the audience and competition before any new campaign went live.
Budget scaled only where ROAS held — sales doubled with no drop in operating efficiency.
CRM built alongside media rather than after it: repeat purchase reached 27% of revenue.
“In 5 months we doubled sales — but what gave me the confidence to keep going wasn't only that number, it was how much they cared about really understanding our business.”