Relationship strategy from pre-sale to post-sale, to sell more to people who already bought from you.
Relationship strategy and content distribution across your base — email, WhatsApp and automation — covering the whole journey, not just post-purchase. Your base stops being a list and becomes a channel.
Pre-sale, sale and post-sale designed together — no customer falls through the gaps.
Flows built on purchase behaviour, not on the holiday calendar.
LTV, CAC and repeat purchase at the centre. Open rate is a diagnostic, not a result.
CRM setup and segmentation turned the customer base into the largest share of the operation.
Recurring monthly repurchase, structured from the start of the partnership.
A hard category for repeat purchase — and the base still responded to repurchase, cross-sell and up-sell.
See the caseRecurrence built alongside media scale, not after it.
See the case