DACH DIGITAL
BACK TO CASES
StrokeE-COMMERCE

9 anos

of partnership in premium womenswear, growing 15% a year with ROAS above market average.

// THE CHALLENGE

Where things stood.

Premium womenswear retail with an online operation and physical stores in Brasília and Goiânia. The challenge: grow digital without cannibalising the stores, and turn WhatsApp into a real sales channel rather than a support inbox.

PROJECT SCOPE
Google AdsMeta AdsWhatsApp sellingLocal campaigns
9 years
TIMELINE
Google · Meta
PLATFORMS
Performance + local
TEAM
// WHAT WE DID

Data first, scale second.

PHASE 01
Online and store on one plan

Campaigns designed to feed both channels, with geotargeting dedicated to the Brasília and Goiânia markets.

PHASE 02
WhatsApp as a sales channel

A structured capture-and-service flow to turn conversations into orders, growing the customer base month after month.

PHASE 03
Nine years of consistency

Continuous optimization held growth at 15% a year with ROAS above market, across several platform shifts.

// RESULTS

The numbers, side by side.

9 anos
OF PARTNERSHIP
15%
GROWTH PER YEAR
Acima do mercado
AVERAGE ROAS

“Dach became a genuinely strategic partner for Stroke — with this much time working together, they understand not just the media but every nuance of our business and our customer, even getting ahead of the retail calendar.”

Marianne Folli — E-commerce manager
// YOUR CASE HERE

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