Cost per lead climbing, expanded text ads retired, Smart Shopping folded into Performance Max. A rundown of the platform shifts that changed how campaigns are run.
Netflix, Marc Jacobs, Chewy, Crocs and six other brands that learned TikTok's advertising language instead of recycling ads made for other channels.
Neuroscience applied to consumer behaviour: how brain activity, memory and emotion help explain purchase decisions — and shape sharper marketing strategies.
Your storefront decides whether shoppers find what they came for. Seven listing and filtering fixes that improve the experience — and the conversion rate.